The 2023 Dwell-motion Barbie Film spurred a cultural craze, driven by Mattel's promoting partnerships and organic content material. What should really Mattel's executives do next with their most beneficial franchise? And should they increase their brand name strategy for Barbie to other toy models? Of course, you have to https://casestudyanalysis18374.ampblogs.com/the-case-study-helper-diaries-71327837